A Film About Our Struggles In The Troubling Food Environment
David L. Katz, MD, MPH / Director Yale's Research Prevention Center for Obesity
Hedy Kober, PhD / Director Clinical and Affective Neuroscience Lab Yale University
Hedy Kober, PhD / Director Clinical and Affective Neuroscience Lab Yale University
"There’s a massive amount of evidence that we have radically changed the environment and radically changed the food supply. So, okay, yes, people ultimately need to choose their own foods and make their own choices, but we can not expect the average 7-year old or that child's soccer mom to overcome the willful machinations of teams of scientists who literally make more money if she can't control herself or her son or daughter's choices. It's just completely unfair and unreasonable."
Hedy Kober, PhD / Director Clinical and Affective Neuroscience Lab Yale University
Hedy Kober, PhD / Director Clinical and Affective Neuroscience Lab Yale University
Hedy Kober, PhD / Director Clinical and Affective Neuroscience Lab Yale University
"So, what's remarkable is that in studies in my lab, we bring people in and we show them pictures of food. Their bodies respond physiologically, they get a little aroused, maybe their heart is beating a little bit more quickly, we see changes in their brain patterns and if we use functional magnetic resonance imaging to look at their brain activity, we see that their brain activity changes in a characteristic pattern."
Josh Golin - Executive Director Campaign for Commercial-Free Childhood
Josh Golin - Executive Director Campaign for Commercial-Free Childhood
Josh Golin - Executive Director Campaign for Commercial-Free Childhood
"I do think in 30 years, in 40 years we'll look back on some of the junk food marketing that went on to kids the same way we look back and think oh, my god, we used to have doctors in cigarette ads. I mean, when those were going on, very few people were saying that was crazy, and now you look at those ads and you think this is one of the most outrageous things I've ever seen."
Simone French - PhD / University of Minnesota School of Public Health
Josh Golin - Executive Director Campaign for Commercial-Free Childhood
Josh Golin - Executive Director Campaign for Commercial-Free Childhood
"As obesity has risen since the 1980's it wasn't that people have less willpower than they used to have . . . they're more tempted by food. Its everywhere we go, high in calories and tastes good because we're biologically wired to really like fat and sugar and salt. The environment is set up to have us eating all the time."
Bruce Bradley - Former Big Food Marketer / Current Health Food Blogger & Food Consultant
Bruce Bradley - Former Big Food Marketer / Current Health Food Blogger & Food Consultant
Bruce Bradley - Former Big Food Marketer / Current Health Food Blogger & Food Consultant
"I think the processed food industry takes a little bit advantage of the circumstances most consumers are in. People are living stressful lives, getting kids to school, paying bills, their job, and so they position food as this innocent indulgence. You've had a hard day so you believe you deserve it."
Tracy Fox - MPH, RD / Food, Nutrition and Government Policy Consultant
Bruce Bradley - Former Big Food Marketer / Current Health Food Blogger & Food Consultant
Bruce Bradley - Former Big Food Marketer / Current Health Food Blogger & Food Consultant
"We oftentimes hear that it's all about personal responsibility, and if people just made better choices, they'd be heathier. Well, that is just simply not true. People only exercise their knowledge based on the environment around them. And right now, we have an environment that sets us up to fail, not succeed."
Dr. Judson Brewer - MD, PhD / Dir. of Research and Innovation Mindfulness Center Brown University
"I can say this Reward Based Learning System is the deepest and most ingrained system in our brain. I would say habits drive the majority of our health. Now, marketers know this and they can actually tap into this system."